Hootsuite vs Buffer: Which Social Media Management Tool is Better?
In today's digital age, social media has become an essential aspect of any business's marketing strategy. Managing multiple social media accounts can be time-consuming and overwhelming, which is where social media management tools come into play. Two popular options are Hootsuite and Buffer. Both offer unique features, but which one is the best fit for your needs? Let's compare Hootsuite vs Buffer to find out!
Cost
Cost is always a significant factor to consider when choosing a social media management tool. Both Hootsuite and Buffer offer free and paid versions, but the pricing structure is different.
Hootsuite's free version allows users to manage up to three social media profiles, schedule up to 30 posts in advance, and access basic analytics. On the other hand, Buffer's free version allows users to manage up to three social media profiles and schedule up to ten posts in advance.
Hootsuite's paid plans start at $19/month, which allows users to manage up to ten social media profiles, schedule unlimited posts, and access more advanced analytics. Buffer's paid plans start at $15/month, which allows users to manage up to eight social media profiles, schedule unlimited posts, and access more advanced analytics.
Winner: Hootsuite for those looking for comprehensive and affordable plans.
Features
The features offered by Hootsuite and Buffer are quite similar. Both provide scheduling and analytics tools, social listening, and content curation options. However, Hootsuite has a few unique features that set it apart from Buffer. These include team management options, CRM integrations, and an employee advocacy platform.
On the other hand, Buffer has one unique feature that Hootsuite does not offer, the ability to schedule Instagram stories.
Winner: Tie – it really depends on your individual needs for features.
User Interface
The user interface of a social media management tool should be user-friendly and easy to navigate. Hootsuite has a large dashboard that can be overwhelming, especially for beginners. However, once you get familiar with the platform, it's easy to use.
Buffer has a simpler interface that is easy to navigate. It has fewer features than Hootsuite, making it a great option for beginners or those with simpler social media needs.
Winner: Buffer for those looking for a simple and clean interface.
References
- Hootsuite. (n.d.). Pricing. https://www.hootsuite.com/pricing
- Buffer. (n.d.). Pricing. https://buffer.com/pricing/